Sabiha's CV
Sabiha Iqbal Khan
Marketing Operations | Data Governance | Campaign Management | Revenue Operations
Profile summary
Strategic Marketing Operations professional with 13 years shaping data governance and campaign management outcomes. Known for directing data integrity operations, driving CRM optimization, and managing large scale global campaigns. Committed to maintaining rigorous quality standards and aligning cross-functional teams to support revenue operations.
Career highlights
Data Integrity Operations: Directs a four-member data governance team while managing two hundred eighty global list imports per quarter and reducing duplicate records by thirty percent.
Marketing Campaign Management: Managed end-to-end marketing campaigns for North America using Eloqua and Marketo, coordinating landing pages, HTML emails, and creative assets for major events.
CRM and Data Governance: Defined data governance strategy, steering CRM records management and executing marketing data cleansing, enrichment, unification, and deduplication activities.
Reporting and Automation: Automated management information system reports and executive dashboards for global business partners across the JAPA region using VBA, Excel, and Access.
Key skills
Professional experience
Directs a 4-member Data Governance team, managing work allocation, priorities, SLAs, quality standards, coaching, onboarding, and stakeholder escalations. Owns end-to-end data integrity operations across Salesforce and Marketo for global regions, balancing governance requirements with marketing and sales needs.
- Manages 280 global list imports per quarter, supporting demand-generation operations while maintaining data governance and compliance standards.
- Executes account cross-match, contact and account merge, cleansing, enrichment, and deduplication initiatives using DemandTools, Python, SF Inspector, and SOQL, reducing duplicate records by 30%.
- Partners with Marketing, Sales Ops, Analytics, Web, and IT on lead scoring, process improvements, and automation initiatives that reduce manual effort and improve CRM usability.
- Maintains team SOPs, SharePoint documentation, and process artifacts to strengthen consistency, audit readiness, and knowledge transfer.
Shaped data governance strategy, steering CRM records management and executing marketing data cleansing, enrichment, unification, and deduplication activities across cross-functional teams.
- Created, supported, and approved CRM data records using defined governance standards and quality controls.
- Collaborated with Marketing Automation, Analytics, Web, Sales Ops, and IT to support data management and quality-improvement roadmaps.
- Communicated data quality status, progress, and outcomes to stakeholders while supporting process documentation and operational improvements.
Guided campaign operations and team coordination, managing client requirements and project timelines to maintain quality standards across deliverables.
- Built standard operating procedures and trained staff to establish consistency across campaign management processes.
- Prepared post-campaign performance reports to track engagement metrics and delivery outcomes.
Guided demand generation functions across North American markets, overseeing enterprise technology deployments and large scale event pipelines. Administered core CRM and automation infrastructure while collaborating with sales teams to build pipeline attribution frameworks.
- Directed multi channel events including Dreamforce and Oracle OpenWorld by coordinating landing pages, HTML emails, creative assets, roadshows, conferences, and tradeshows.
- Built lead status and campaign performance dashboards tracking opens, clicks, bounces, conversions, accepted leads, and untouched leads.
- Administered Salesforce, Marketo, and Data.com while owning key leadership reporting deliverables including Top Account Reporting.
- Automated reporting trackers using Excel and VBA to process data.
- Built Access databases to organize and store customer metrics.
- Designed custom management information system reports and executive dashboards for Global Business Partners across the JAPA region.
- Automated business reviews and reporting workflows to provide data visibility and decision support.
Education
- Pursuing
Computer Applications